Web design firms will often quote you in terms of design concepts and design revisions. Understanding the difference is important in knowing what you will get and which option is right for you.
What is a design concept in web design?
A design concept is a unique overall design. Most designers will generally quote you for one design concept with the option to buy additional concepts.
The example below shows two design concepts. As you can see, the colour scheme, the layout and other visual elements are varied to create two unique designs.
What is a revision in web design?
A design revision on the other hand is a refinement of a particular design concept, not the creation of a new one.
Assume that you chose to proceed with Design Concept 1 from the example above. In that case, further changes to that design would constitute revisions.
In Revision 1, the welcome text is replaced with a three-column highlights area. In Revision 2, the featured image is changed.
Each change does not necessarily constitute a revision in itself. You can batch multiple changes in one revision. For example, you could request a different feature image, changed font-colour, different headings for the three column welcome area and that would be one revision.
Basically each time you have to go back to the designer to make changes is considered a revision.
How many design concepts should you purchase?
The higher the number of design concepts (ideally 3 concepts) the higher the chances of finding the perfect website design for your business.
However, if you are on a tight budget then requesting two design concepts will give you sufficient design variety while keeping the website design affordable. This is especially true if you spend time researching existing websites to get a better idea of what you want.
In case you are wondering, the above is a real example from our portfolio. In fact, it is one of our favorite projects and you can see the final design by visiting the Mimosa Eco Retreat website.